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Sales of alcohol via electronic channels will be banned, the Royal Gazette announced yesterday (September 8) on their website.
The announcement, signed by Prime Minister Prayut Chan-o-cha, stated that due to the popularity of e-commerce, some entrepreneurs have opted to sell alcoholic beverages via electronic channels, making it difficult to control the date, time, location and target groups buying alcohol to comply with the legal limit set out in the BE 2551 Alcoholic Beverage Control Act.
Thus, after receiving advice from the National Alcoholic Beverage Policy Committee, the prime minister announced that sales or "other actions" related to the sale of alcoholic beverages via electronic channels will be banned.
This includes the direct sale, persuasion, the introduction of the product or related services via electronic systems that allow sellers and consumers to complete a sale without physical meeting.
This prohibition does not include the sale and payment of alcoholic beverages in stores, restaurants or alcohol-serving establishments via electronic methods.
The ban will come into effect within 90 days from the announcement in the Royal Gazette.