Thailand Online Shopping Guide - The Best Websites for General Shopping

13 Mar 2024

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In recent years, Thailand has experienced a rise in online shopping alternatives, with major shopping malls and small local companies migrating to internet channels, allowing nationwide delivery and buying from anywhere.

After Indonesia, Thailand is now the second-largest B2C E-Commerce market in Southeast Asia. The progress is especially beneficial to individuals who live in remote areas of the nation, where options are commonly restricted. As a result, cosmetics, food and beverages, clothing, and DIY products are all in high demand.

Online shopping is convenient and straightforward, and with Thailand's development, you may now purchase more selectively. Furthermore, a new window of online shops has opened up for westerners residing abroad to source things they may have missed while living in Asia.

Below is a list of user-friendly and dependable online platforms where you may buy from the comfort of your own home and find goods that you might not be able to purchase locally. These online shopping portals serve the country, are the most user-friendly, and — most importantly —you can navigate them in English.

From personal experience, the platforms are efficient and dependable. Moreover, they offer many products, including international delights, household goods, and high-quality products ranging from sports equipment to clothing and English books. You'll quickly realize why these sites are the most prominent eCommerce marketplaces in Thailand and how they've managed to become market leaders.


Lazada is one of the largest eCommerce marketplaces in Southeast Asia, and it is controlled by the Alibaba Group, a multinational corporation. (Rocket Internet founded the marketplace in 2012, which Alibaba later acquired.) It is aiming to become the region's Amazon.

It offers a seller site where tens of thousands of Thai companies market their wares. In addition, Lazada offers a wide variety of products directly from their Bangkok warehouses. Lazada is noted for its innovative cross-border shipping options and offers one of the largest product assortments.

There's not much you can't get here, with products spanning electronics, fashion, homeware, children, health and beauty, automobiles, sports, and travel, to name a few. They have regularly shifted highlight reels and sales, and you can search by category or brand.

They offer 100 percent buyer protection and the ability to pay with cash on delivery, credit or debit card, Paypal, over the counter, ATM, online banking, LINE, and K-Bank installments. In addition, they have three shipping options: economy, standard, and express.

The prices are reasonable, and Lazada has sophisticated return processes that allow things to circulate for up to two weeks before being returned. In contrast to Shopee, Lazada charges a commission on cross-border sales ranging from 1% to 4%, depending on the goods. Selling on LazMall can result in commissions of up to 5%.

The following are the primary advantages of shopping on this website:

  • It is Thailand's most popular and reputable online shopping platform.
  • There are over 1000 shopping categories to choose from.
  • It is the largest online store with the most authentic stuff.
  • Thousands of Thai firms sell their wares on Lazada, allowing better pricing competition and item availability.
  • You can make payments with cash on delivery (COD) and Visa, MasterCard, PayPal, and JCB.
  • The languages Thai and English are supported.
  • They provide fast shipping to Bangkok Metropolitan Area with same-day delivery.
  • Samut Prakan, Mueang Nonthaburi, Udon Thani, Chon Buri, Nakhon Ratchasima, and other cities in Thailand receive next-day or two-day delivery.
  • Free shipping is offered occasionally, but it is not usual. However, the cost of courier shipping is relatively low.

There is one downside. Unfortunately, the website only delivers to addresses in Thailand; the Lazada store does not offer worldwide or international shipping.



iHerb - Natural supplements and more

iHerb has emerged as a trusted online shopping option in Thailand for those seeking a wide range of health and wellness products. Offering an extensive catalog that includes supplements, vitamins, and natural health products, iHerb is renowned for its commitment to quality and safety. Shoppers can enjoy a seamless and efficient shopping experience, with the reassurance of authenticity in all products. The platform also ensures timely and reliable delivery across Thailand, making it a convenient and secure option for enhancing your health and wellness regimen.

Shop on iHerb



Shopee is the most popular eCommerce platform in Southeast Asia in terms of monthly users. The marketplace, created in 2015, has grown in popularity because of its low-cost delivery options. The numerous discounts and free shipping throughout Thailand are further advantages of using Shopee. So it's no surprise that Shopee has grown into a big platform, competing head-to-head with competitors like Lazada and Amazon by providing these perks.

Shopee is available in several countries, including:

  • Singapore (
  • Malaysia (
  • Thailand (
  • Vietnam (
  • Indonesia (
  • Philippines (
  • Taiwan (
  • South Korea (
  • And soon Brazil



JD Central

JD Central is a joint venture between Jingdong and Central Group that operates a Thai-operated marketplace. JD Central has a capitalization of over $500 million and is unquestionably one of the most influential participants in the eCommerce business.

It is well-known for its numerous campaigns and its excellent shipping services. So, if you're thinking about selling in Thailand, take a peek at this burgeoning market.

JD Central sells a wide range of products, including clothing, food and beverages, home and DIY items, health and supplement items, etc.



Kaidee is a local eCommerce platform where you can buy everything from IT products to residences, vehicles, used cars, smartphones, fashion, and clothing. Unfortunately, the website is only available in Thailand, and it does not allow you to sell cross-border.



AliExpress is Alibaba's massive consumer retail branch, and it competes with, if not outperforms, Lazada and Amazon in terms of product diversity and number of suppliers. Electronics, watches, home and garden, sports and outdoors, vehicles and home upgrades, fashion, health and beauty, and children are among the product categories.

Regular sales and promotions are provided, with Visa, Mastercard, Western Union, Maestro, WebMoney, and bank transfer as payment options. In addition, they provide complete buyer protection, an app, and a 24/7 help center for all buyers and international shipping.

They have a specialized Thai site and an English-language global site pre-directed to ship to Thailand. So if you're hoping for the closest thing to an 'Amazon Replacement,' AliExpress is a beautiful place to start, as are many ex-pats. It has a wide range of products.


King Power

King Power is the world's largest duty-free retailer, with locations at Bangkok's Suvarnabhumi and Don Mueang international airports. Their online shopping portal sells duty-free and non-duty-free things; non-duty-free items can be delivered to your home, but you must collect duty-free items at the airport before leaving Thailand.

They feature a daily offers section, and they frequently provide significant discounts when you spend a particular amount of money online. In addition, you can shop by category, brand, and whether or not you're looking for duty-free items.

They accept Visa, Mastercard, and Union Pay and are considering adding AliPay and Paypal in the future.


Ubuy is not your standard e-commerce site. Instead, it presents its customers with a wide range of products that are simple to find and delivered fast. The company, based in Kuwait, provides its services to customers in more than 180 countries worldwide, with various payment options including Paypal, Visa, Mastercard, and American Express.


WeMall's itruemart

WeMall's itruemart is a significant and influential online retailer with a slightly lower product range than some of its competitors. It does, however, have some excellent deals throughout its site, which include the categories of electronics, home appliances, beauty & wellness, and 'Mom & kids.'

All payment options are installments, credit cards, Wallet by TrueMoney, over-the-counter, and cash on delivery. In addition, they offer a 100 percent brand guarantee and free shipping.



Central is one of Thailand's largest department store chains, with a comprehensive and user-friendly online shopping portal that is one of the country's largest and most popular. Fashion, jewelry, beauty, tools, pets, homeware, sports, hobbies, presents, books, office goods, toys, electronics, and even an online supermarket are purchasing categories. You can explore by category or brand, and some online exclusives, such as Marks & Spencer London and Sanrio goods, are available.

They conveniently accept cash on delivery, credit or debit cards, the Paysbuy system, or the SCB Payment Gateway for payment. In addition, they offer nationwide delivery and a click and collect service for individuals who prefer to pick up their orders.


We Love Shopping

This shopping website has captivated online shoppers for over ten years with a diverse product range, offering over two million items. It entices more than 800,000 shoppers to come and shop from over 40,000 stores. It is a trustworthy service, providing a payment mechanism that ensures every dollar spent results in receiving a specific product or a 100 percent refund. Therefore, every purchase is made with confidence. In addition, they guarantee delivery of the products on time.  

It is simple to shop at any time and from any location. Convenient with various shopping options to suit your preferences, whether on the computer, phone, Facebook, or in person. Don't want to go out but want to keep up with the latest fashion trends, stylish beauty, and fascinating gadgets? Then, this is the site for you.



Tarad is a leading Thai e-commerce site with over ten years of expertise. It even sells a variety of secondhand things.



Chillindo is an online auction platform – super fun! You can bid on anything you want with thousands of auctions to select from. All auctions begin with a starting bid of 1 THB! To create your cart, you'll need to win a lot of auctions. Then, check out all of your favorite goods once you've finished. To seal the deal, their fast delivery will certainly put a grin on your face.

By competing against other users to discover the most excellent bargain, you may select what amount you're willing to spend. Of course, you may be outbid at times, but if you persevere, you will find fantastic offers that you won't find anywhere else but Chillindo.

Shopping with Chilindo and its user-friendly UI is a safe, enjoyable, and straightforward experience. Additionally, they provide a 30-day return policy after you get your item. All of their products have a 30-day return guarantee so that you can buy clothes, shoes, and other accessories with confidence. You must return all items in the same condition as they were received. You will be refunded in full, excluding the cost of return shipping.

They offer three options for paying: ATM/bank wire, credit card, and cash-on-delivery.


Asia Books 

This last platform isn't "general shopping," so take it as a bonus.

Asia Books is Thailand's most prominent English-language bookstore. They have an extensive range of adult and children's books in English that may be sent anywhere worldwide for a reasonable fee. In addition, it has a vast range of dual Thai and English children's books, which are ideal for Thai and other nationality families who want to read to their children.

Real Estate Board

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