Thailand Online Shopping Guide: The Best Fashion-Focused Portals

28 Sep 2022

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The internet has revolutionized shopping. More individuals nowadays choose to shop online than go to stores because it's more convenient. You can shop comfortably 24/7 and don't have to waste one second waiting in line to pay. In addition, online shops offer a wider variety and lower costs since you can acquire things straight from the seller. Moreover, they offer incentives like discounts and rebates.  

Most individuals dislike congested shopping areas, especially during busy times. A crowded location is disorderly and makes individuals feel rushed. Parking is also a significant issue. Online buying avoids all of these concerns.

When you go to a store in person, you may spend more money than intended. It also means additional spending for transportation, eating out, and impulse purchases. But if you want to avoid all of this, you may shop online and save money.

Online shopping makes it much easy to compare things and pricing. You can also share your reviews and information with other shoppers or sellers.



Lazada is one of the largest eCommerce marketplaces in Southeast Asia, and it is controlled by the Alibaba Group, a multinational corporation. (Rocket Internet founded the marketplace in 2012, which Alibaba later acquired.) It is aiming to become the region's Amazon.

It offers a seller site where tens of thousands of Thai companies market their wares. In addition, Lazada offers a wide variety of products directly from their Bangkok warehouses. Lazada is noted for its innovative cross-border shipping options and offers one of the largest product assortments.

There's not much you can't get here, with products spanning electronics, fashion, homeware, children, health and beauty, automobiles, sports, and travel, to name a few. They have regularly shifted highlight reels and sales, and you can search by category or brand.

They offer 100 percent buyer protection and the ability to pay with cash on delivery, credit or debit card, Paypal, over the counter, ATM, online banking, LINE, and K-Bank installments. In addition, they have three shipping options: economy, standard, and express.

The prices are reasonable, and Lazada has sophisticated return processes that allow things to circulate for up to two weeks before being returned. In contrast to Shopee, Lazada charges a commission on cross-border sales ranging from 1% to 4%, depending on the goods. Selling on LazMall can result in commissions of up to 5%.

The following are the primary advantages of shopping on this website:

  • It is Thailand's most popular and reputable online shopping platform.
  • There are over 1000 shopping categories to choose from.
  • It is the largest online store with the most authentic stuff.
  • Thousands of Thai firms sell their wares on Lazada, allowing better pricing competition and item availability.
  • You can make payments with cash on delivery (COD) and Visa, MasterCard, PayPal, and JCB.
  • The languages Thai and English are supported.
  • They provide fast shipping to Bangkok Metropolitan Area with same-day delivery.
  • Samut Prakan, Mueang Nonthaburi, Udon Thani, Chon Buri, Nakhon Ratchasima, and other cities in Thailand receive next-day or two-day delivery.
  • Free shipping is offered occasionally, but it is not usual. However, the cost of courier shipping is relatively low.

There is one downside. Unfortunately, the website only delivers to addresses in Thailand; the Lazada store does not offer worldwide or international shipping.



Shopee provides internet users around the region with a one-stop online purchasing experience and allows  people to select from a large range of products, including baby, children, men and womens fashion.

You can find a comprehensive variety including clothing, jewelry, watches, handbags and other accessories and more.



Pomelo is Southeast Asia's top omnichannel platform. It aspires to give ladies everywhere their best look at an unbeatable price. Pomelo's style ranges from beachwear to sportswear and everything in between. It now delivers to over 50 countries from its Bangkok design offices. It features fun and trendy goods from renowned fashion cities, including New York, Paris, and Hong Kong.

Sign up with Facebook or email to get a 20% discount on your first purchase.

The online fashion retailer offers free delivery on orders over 990 baht and allows you to pay with cash on delivery. In addition, it provides free three-day EMS shipping and one-year returns everywhere in Thailand, making it your one-stop fashion shop. Items will arrive in 2-5 days.



Users of the Zilingo platform can source and buy wholesale fashion, cosmetics, and leisure products directly from brands, manufacturers, and distributors. All of its software and services are available online. In addition, it links raw materials like fabrics to consumers. It was formed in 2015 to make a connected and transparent supply chain accessible to anyone.

Today, its sales volume exceeds one billion USD annually while helping tens of thousands of merchants. In addition, it makes sourcing up to 15% cheaper and 25% faster and cuts factory waste from production in half.


Wear You Want

Wear You Want is another famous online fashion platform with a comprehensive product selection from hundreds of foreign brands and labels like Nike and Thai independents like Mango Mojito, Hector, and Nun. They feature sections for men, women, and children and a stylish blog full of shopping advice. It claims to be a large marketplace that allows you to buy directly from local merchants.

Register through Facebook or fill out the form to shop. In addition, you can join their email list for a B200 voucher and sign up for their newsletter to be notified of their flash sales.

Orders above 590-baht ship for free and can be paid for with cash, bank transfer, credit/debit cards, or Paypal. It delivers parcels within three days and offers a seven-day return policy.



Zalora, an online shopping giant, stocks over 50,000 goods from local and worldwide brands for women and men. There's no need to ask friends in the US for American Apparel or River Island because Zalora allows you to buy them online. These are just a few of the website's 500 global brands in clothes, accessories, footwear, and beauty.

Register with Facebook or pay as a non-member. Check out its style area for inspiration from celebs and fashion experts.

It offers free shipping for orders above B490 and free returns for 30 days. You can even pick up your package at your local 7-Eleven. In addition, you'll earn a B250 coupon if you sign up for their newsletters. Parcels are delivered within three to seven days.



Portia sells bright, street-savvy apparel and accessories by independent designers. Need some mix-and-match ideas? They also blog about hairstyles, jewelry, and makeup.

It features utterly trendy streetwear. The highlights are limited edition Lalalove London swimwear, Thai brand Dry Clean Only, and emerging Australian companies We Are Handsome and Cameo. Also, accessories are funky, including porcelain vase earrings, retro eyewear, and sparkling tear rings.

Register or log in as a guest to shop. Standard shipping is $3 (B100) and takes 10-14 days to receive, whereas fast delivery is $5 (B170) and takes 4-7 days.


Fashion First

This online store sells 21 designer bag types. You may also use their "Ask Anything About Fashion" feature. L'Art De Voyager, lightweight, easy-to-clean bags for everyday travel, and Wear It, a beautiful retro brand created for a mix and match style.

You must register to shop. Its accepted payment methods include credit cards, e-banking, counter service, and PaysBuy. Orders will be shipped within 48 hours.



Shein is a global e-commerce enterprise. It offers accessories, shoes, backpacks, and other stylish goods available. Founded in 2012, the company takes pleasure in presenting fashionable trends for young women and teens at affordable prices. It believes "everyone can experience the beauty of fashion."

Your first order over 499 baht is eligible for 80 baht off. You can also get 250 baht off purchases above 1599 baht and more. See the website for other specials and discounts! It is constantly updating its stock with new arrivals. It also offers free delivery on orders 99 baht or higher.

Shein is the best one-stop-shop for trendy, affordable fashionistas looking for boho dresses, graphic tees, patterned blouses, and chic swimwear. It aspires to provide high-quality items at affordable pricing to all users worldwide.



Decathlon is an international sports shop with over 60 sports brands. Decathlon offers quality products at low prices, making it ideal for shopping for children. Decathlon Thailand sells sporting equipment ranging from tennis rackets to footballs at competitive prices.

Its founders are all happy athletes who have turned their passion into a job and aim "to make sport enjoyable and beneficial for all."



Products include branded sports gear, clothing, and shoes. Supersport is the place to go for authentic Nike, Adidas, and other well-known brands.

It offers a 300-baht discount on the first purchase for new subscribers! It accepts payments, including cash on delivery, credit/debit card, and bank transfer.



In 2021, Swedish H&M opened its first store in Thailand and its online site in September. H&M has a more extensive selection of clothing for men, women, and children. Parents love H&M because it offers excellent clothing at low costs.



Zara's been selling in Thailand for around four years now. It sells apparel, accessories, shoes, swimwear, cosmetics, and perfumes. It has terrific products for adults and children but is pricier than H&M. However, it boasts a more extensive selection of unique statement pieces.



Desigual gives you a 25% discount on your birthday and 10% off your first order when you register. Furthermore, shipment is free with orders over €150 (about 5,500 baht).


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