Around the world people are emptying the shelves of hand sanitiser bottles and leaving quite a few consumers without the essential liquid these days. Thus one supermarket in Denmark managed to come up with a simple method that stopped the annoying phenomenon
A public outcry has been created that has led to food hoarding and attacks on specific supermarket products like toilet paper. One of the hygiene products that can almost never be found on the shelves is the sanitiser liquid, companies that produce it no longer meet the demand. Due to the mass onslaught on the product, quite a few chains decided to raise the price dramatically and take advantage of the situation - but not in a supermarket in Denmark, where only 4 bottles of alcohol remained.
In the supermarket, which belongs to the Rotunden chain, hung a sign that suddenly stopped the attack on the product. What was written? Very simply: one alcohol bottle costs 40DKK (worth almost $6), while two bottles will already cost 1,000DKK (worth about $143).
The management actually did a ‘reverse’ operation - where the payment remains the same or discounted because you take more of the same product, whoever chooses to buy over one bottle is actually penalized and pays more. The idea is, of course, not only to avoid the mass and unnecessary panic, but also to protect those who cannot fund a large bulk purchase and are left without necessary products.
Web users exposed to this method have been enthusiastic about the simple idea, support the supermarket management and now urge other networks to do the same for them.
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